Demonstrating Strength, Gathering Momentum for a New Chapter | Pedrocchi Makes Its Debut at the 2026 HOTELEX Shanghai Exhibition!
Published: April 13, 2026
On April 2, the four-day 2026 HOTELEX Shanghai International Hotel and Catering Expo came to a successful close. With an exhibition area of 400,000 square meters, the event brought together more than 3,000 renowned domestic and international brands and attracted over 300,000 professional buyers from around the world, reigniting the industry’s pinnacle of success with unprecedented scale and fervor!
As a leading brand in the coffee machine industry, PEDROCCHI made a stunning debut with its full lineup of cutting-edge products and innovative technologies. With exceptional performance and forward-thinking design concepts, the brand treated attendees to a feast for both the eyes and the palate, reimagining the Italian coffee lifestyle.
An Immersive Experience That Showcases the Art of Coffee
At this exhibition, PEDROCCHI integrated its brand positioning with the spatial design. Using a design language rooted in Italian vintage aesthetics, the brand skillfully blended Italian, vintage, and elegant styles, with vintage patterns and walnut tones as the primary color scheme, to create a refined and professional atmosphere that celebrates coffee culture.
By simulating various coffee-enjoyment scenarios—such as a home coffee corner and specialty coffee shops—the exhibition comprehensively showcased the wide range of applications and unique charm of Perocchi coffee machines in different lifestyle settings. Upon entering the exhibition area, the rich aroma of coffee greets visitors. Combined with soft lighting and soothing background music, this atmosphere allows every coffee lover who visits to effortlessly immerse themselves in a retro and elegant coffee experience.
Innovative Technology: Redefining the Coffee Experience
At this exhibition, PEDROCCHI made a stunning debut with its full lineup of high-end products, covering a wide range of sectors including household, commercial, and professional-grade applications. Each product embodies the brand’s deep understanding of coffee culture and its commitment to technological innovation. Starting with the classic models,S60 Ultra Semi-Automatic Italian Espresso Machine...to the flagship new product that made a sensational debut:Pedrocchi S70 Espresso Machine, M5 Coffee Grinder, and X60 Commercial Espresso MachineWith its extensive product line, Pedrocchi meets the diverse needs of coffee lovers.
Among the major new releasesPedrocchi S70 Coffee MachineNot only does it meet the needs of all-in-one coffee brewing—combining grinding and extraction—and elevate the flavor profile through both hot and cold extraction methods, but it also features a manual stepless pressure adjustment system and an automatic/constant-temperature milk frothing system, enabling precise control over temperature and extraction pressure to ensure that every cup of coffee achieves optimal flavor; This significantly enhances the versatility and efficiency of coffee preparation, and coffee enthusiasts on-site have been full of praise for the user experience.
In addition,To meet the growing demand for higher cup volumes and stricter quality standards in commercial settings, PEDROCCHI has expanded its line of professional-grade semi-automatic commercial coffee machines. PEDROCCHI has also introduced two new models:Pedrocchi X60 Commercial Coffee MachineTogether with the Pedrocchi M5 coffee grinder, these products will offer coffee lovers an even richer and more diverse selection of coffee options. Both products will be launched in the second half of the year—stay tuned!
Huge Popularity, Spreading the Joy of Coffee
During the exhibition, the PEDROCCHI booth was bustling with visitors and filled with excitement. Through a variety of activities—including demonstrations by on-site staff, interactive experiences, and coffee tastings—visitors were not only able to immerse themselves in the exceptional performance and exquisite craftsmanship of PEDROCCHI coffee machines, but also interact with professional baristas to learn a wealth of coffee knowledge and brewing techniques.
At the same time, PEDROCCHI has prepared fun interactive activities, including on-site check-ins and surprise giveaways of limited-edition brand merchandise, to share these cherished moments with every coffee lover.
Through a series of exciting activities, the event not only showcased the product’s outstanding performance but also brought the brand closer to visitors. After trying the machines for themselves, many coffee enthusiasts agreed that Perocchi coffee machines are not only easy to use but also effortlessly produce high-quality coffee on par with that served in professional cafes, making them the ideal choice for every coffee lover.
At the 2026 HOTELEX Shanghai exhibition, PEDROCCHI coffee machines successfully demonstrated their leading position and brand influence in the high-end coffee machine sector through innovative product design, cutting-edge technology, and a thoughtful service experience. Moving forward, PEDROCCHI will continue to uphold its brand philosophy of “Every Cup Is a Work of Art,” further deepening its commitment to the high-quality coffee sector to bring coffee enthusiasts a more professional and authentic coffee experience.
