A Look Back at the First "Beautiful Coffee Festival" in the Eastern Greater Bay Area | A Fascinating Exchange Between Perocchi and World-Class Coffee Experts

The three-day First Beautiful Coffee Festival in the Eastern Greater Bay Area, held from November 29 to December 1, concluded successfully.

Driven by our boundless passion for Italian espresso, we engage with coffee enthusiasts in person with a professional and dedicated approach to taste, share, interact, and exchange ideas, with the aim of“Every cup is a work”The philosophy is to make brewing coffee a delightful part of everyday life.

Held at Huamao Tiandi in Huizhou, this coffee extravaganza featured Pedrocchi alongside more than 50 coffee and baking brands, offering attendees an immersive experience centered on coffee, art, and lifestyle. With its retro Italian design and visually striking coffee machines, the Pedrocchi booth became a standout attraction at the coffee festival.

The Pedrocchi S60 semi-automatic espresso machine combines classic Italian aesthetics with an elegant, premium feel. It is designed to provide high-quality coffee enthusiasts with authentic Italian espresso amid the hustle and bustle of modern life, not only enriching the user experience but also adding emotional value to their lives.

During the three-day Coffee Festival, we’ve not only prepared thoughtful welcome gifts, but also organized activities such as interactive check-ins on Xiaohongshu, product demonstrations, and hands-on coffee-making workshops—all designed to let coffee lovers enjoy not only great coffee but also fun and surprises. We aim to let users experience the artistic ambiance and rich historical heritage while savoring their coffee.

During the event, the organizers hosted several talks by world-class latte art experts for coffee enthusiasts,Pedrocchi S60 Italian Semi-Automatic Espresso MachineThe machines were used during the sharing session to allow the live audience to get an up-close look at the latte art demonstrations by two leading figures in the coffee industry—Mr. Zhang Yuanyi, the 2016 PCA Professional Coffee Masters Competition China Champion, and Mr. Lu Daoqiang, the 2023 WLAC World Latte Art Championship runner-up—and to learn about various aspects of coffee.

(Zhang Yuanyi's Sharing Session)

(Lu Daoqiang's Sharing Session)

The event was filled with one highlight after another, as world-class coffee experts presented a variety of creative latte art designs up close to the audience. The interplay of coffee and milk produced exquisite patterns, drawing continuous gasps of admiration from the crowd. Textured latte art is a true test of the stability of the espresso, milk foam, and the finishing touches, and it also indirectly reflects the machine’s performance.

The Pedrocchi S60 Italian Semi-Automatic Espresso Machine stands out for itsThird-generation intelligent powder dispensing and pressing system, commercial-grade grinding system, dual-pump, dual-boiler configurationCatering to the needs of professional coffee enthusiasts, it has won the admiration and recognition of coffee lovers and industry experts alike with its retro design, exceptional performance, consistent extraction, and that intoxicating aroma of coffee.

AsThe First "Beautiful Coffee Festival" in the Eastern Part of the Greater Bay AreaWith the successful conclusion of the event, Pedrocchi will continue to uphold the brand’s vision and, guided by the philosophy that “every cup is a work of art,” provide professional coffee equipment to every coffee lover and promote the development of coffee culture.

Finally, thank you all for your support and participation. We look forward to seeing you again in the days ahead and embarking on our next coffee journey together!