The Pedrocchi brand traces its origins to Caffè Pedrocchi, founded in 1831 in Padua, a city rich in Italian culture and history. It is a coffee machine brand whose product line includes semi-automatic espresso machines and coffee accessories.
Chinese Name: Perocchi
English Name: Pedrocchi
Company: Borwa Home Appliances International Co., Ltd.
Industry: Coffee Marketing Services
Brand Slogan: Every Cup Is a Work of Art
Brand Overview
Pedrocchi is an Italian coffee machine brand. Its R&D center is staffed by a team of 100 people, with the core team comprising Italian designers and Chinese technical experts with an international perspective. From product design to R&D, Pedrocchi leverages its R&D capabilities and innovative design expertise to consistently create innovative products that stand out in the industry while delivering exceptional quality.
In 2024, Perocchi launched its flagship new product, the S60 Italian semi-automatic espresso machine, equipped with a coffee dosing and tamping mechanism. The third-generation intelligent dosing and tamping system significantly enhances the enjoyment and experience of making coffee for users.
Adhering to the artisan-level standards of “pursuing perfection and the ultimate in quality,” Pedrocchi supplies premium coffee machines to customers around the world, helping people forge an emotional connection with professional coffee equipment. Guided by the philosophy that “every cup is a work of art,” the company transforms coffee-making into a delightful daily experience, ensuring that every cup brewed becomes a classic creation for its users.
History
1831 Caffé Pedrocchi officially opened its doors
1855 The espresso machine made its debut, ushering in an era of convenient coffee-making;
1884 Unveiled a steam-powered coffee machine;
1938–1948 Introduced piston technology, paving the way for the modern espresso machine;
1961 Introduced an espresso machine, marking the beginning of the transition to electric operation;
1977 Caffè Pedrocchi continued to operate as an independent business and carry on its legacy;
In 2020, Pedrocchi pioneered the concept of home coffee machines, promoting and preserving the tradition of authentic Italian espresso.
2023: Establishment of the Pedrocchi China Marketing Center
2024: Launch of the Perocchi S60, the Brand’s Flagship New Model, and Global Market Expansion Strategy
2025: JD.com Ranks First in Year-Over-Year Growth Among Imported Brands During the 618 Shopping Festival
Goals and Mission
Objective:Become the leading brand in the global coffee machine market
Mission:To convey the design philosophy of retro aesthetics and product innovation to consumers, making life full of anticipation and joy
Product Features:
Third-generation intelligent powder distribution and compression technology, 15 kg constant-pressure extraction—say goodbye to tedious manual powder distribution and compression operations
Main Products:
Pedrocchi S60 Coffee Machine
It features a third-generation patented intelligent coffee-dosing and tamping system that utilizes spiral dosing and tamping technology to apply a constant pressure of 15 kg during tamping, along with a 35-setting commercial-grade grinding system and a sealed chamber to prevent coffee grounds from flying out; With dual hot and cold extraction capabilities, intelligent powder distribution and tamping, and a simplified operation process, it offers high versatility and lets you enjoy authentic Italian coffee.
Product Line
Italian Semi-Automatic Espresso Machine Series
Pedrocchi Coffee Machine-S60
Pedrocchi S1 Italian Semi-Automatic Espresso Machine
Coffee Accessories Collection
Pedrocchi European-Style Mug
Pedrocchi Electronic Scales
Pedrocchi Powder Press Hammer
Pedrocchi Three-Leaf Flour Dispenser
Perocchi Powder Feeder
Pedrocchi Solid Wood Pressed Powder Base
Coffee Bean Series
Pedrocchi Medium-Dark Roast Coffee Beans
Awards and Honors
1. In 2024, the Pedrocchi S60 Italian Semi-Automatic Espresso Machine was designated as the official machine for the first “Beautiful Coffee Festival” sharing event in the eastern part of the Greater Bay Area.
2. In 2025, JD.com ranked first on the year-over-year growth list for imported brands during the 618 shopping festival.
3. In 2025, JD.com ranked second on the best-selling list for coffee machines priced at 8,000 yuan per unit.
Brand Story
PEDROCCHI is dedicated to crafting delicious coffee for artists
A combination of professionalism and passion has given rise to the PEDROCCHI Italian semi-automatic espresso machine
PEDROCCHI has always been committed to serving coffee lovers
Serving up a perfectly crafted cup of coffee
No matter what everyday situation you're in
PEDROCCHI Brings Healing to Every Moment of Life
Brand Culture
Brand Essence:EVERY CUP IS A WORK. Every cup is a work of art.
Brand Mission:Happiness in life begins with making coffee. The joy of life begins with making coffee.
Brand Tone:CLASSICAL / RETRO / UPSCALE